Girl's Day - "Darling" music video

Girl's Day has released a new video for their song "Darling".

It seems like lately K-pop music videos have been giving me the same mixed feelings. On one hand, I'm a not a fan of the "sexy concept" at all, and the number of shots of their butts in this music video is ridiculous. On the other hand, this song is super catchy, the video is well-made, and the girls are actually adorable when the camera focuses on something besides their rear ends.

Obviously Girl's Day has been trying to push this "sexy concept" a lot lately, since songs like "Expectation" and "Something" have been some of their most popular songs. (Those two were so over the top for me that I never finished watching either video.) But it seems now they're remembering that they also had a hit back in the day with "Twinkle Twinkle", which was cute and quirky. This video seems to be a combination of the two styles, which is rarely ever attempted, but in this case I think it actually worked.

The song is so catchy and fun, and probably one of my favorite summer songs this year. I've only listened to it a couple times and it's already stuck in my head. It sounds like something Secret would do, actually. It's bouncy, happy, sweet... it makes me wanna sing and dance along. The replay value of this song is very, very high, and I have no doubt I'll listen to it at least once more this summer.

The music video is where my feelings are slightly mixed, but I've already gone over how I feel about the "sexy concept" so I'll just skip that part, because I don't think I'll say anything that everyone else hasn't already said.

The video is very bright, with lots of yellow and orange, but your eyes will adjust after a few seconds (probably). There's lots of summer fun in this video, from chilling at the pool to playing darts or washing a car. None of it really has anything to do with the song, but it is amusing to watch. As I said before, the girls are absolutely adorable in this video. It makes me miss their "Twinkle Twinkle" days just a little bit.

I also enjoyed the combination of dance scenes; there are four different combinations of locations and outfits. It really gave the video a lot of variety, and I wish more groups would use this many different sets more.

Overall, I'd say my thoughts on this are mostly positive. If Girl's Day can continue to release catchy songs like this, I may forgive them for changing their image so abruptly. The truth is that the members really are talented, and I'd hate to stop listening to them simply because they look different now.

If you enjoyed this song, you can buy it on Girl's Day's new EP Everyday 4, which released yesterday! Let me know your thoughts on this song and video, too.